-
Call: +1 561-786-2342
-
Mail: info@hiresofla.com
About
About HireSoFla
South Florida’s Healthcare Recruitment Team
Home > About
Built for South Florida's Caregivers. By People Who Live Here.
HireSoFla is an independently operated healthcare recruitment team built for one region, one industry, and one mission — connecting South Florida's finest nurses and caregivers with the positions they deserve. We are not a national job board. We are not an HR tech platform. We are a boots-on-the-ground recruitment team that lives and works in the same communities we serve.
What We Believe In
Our mission, vision, and purpose — the three statements that guide every decision we make.
Our Mission
To connect qualified healthcare professionals with the right opportunities across South Florida — by treating every candidate like a person, every employer like a partner, and every placement like it matters.
Our Vision
To become the most trusted healthcare recruitment team in South Florida — the first call every nurse makes when they want their next position, and the first call every healthcare employer makes when they need qualified talent fast.
Our Purpose
We believe the people who take care of South Florida deserve better than being treated as replaceable resumes. We exist to restore dignity, speed, and transparency to healthcare hiring — so caregivers can find meaningful work,
Our 5 Core Values
These values are not posters on a wall. They are the standards we measure every interaction against — with candidates, with employers, and with each other.
Speed Without Sacrifice
Healthcare moves fast. So do we. Candidates hear back within 24 hours. Employers receive qualified candidates within 48-72 hours. We believe urgency and quality are not opposites — they are both non-negotiable.
Transparency in Everything
We tell candidates the pay before they commit. We tell employers the candidate's strengths and gaps before they interview. We tell everyone the truth — even when it costs us the placement.
Local Expertise
We do not pretend to know every market in every state. We know South Florida — the facilities, the neighborhoods, the commute times, the pay ranges, and the seasonal patterns. That focus is our competitive advantage.
Respect for Caregivers
Nurses, CNAs, and HHAs do some of the hardest work in America. They deserve recruiters who return calls, show up on time, explain the process clearly, and never waste their time with positions that don't fit.
Partnership With Employers
We are not a transactional staffing vendor. We are a recruitment partner. We learn how each facility operates, what kind of caregiver thrives there, and what the long-term staffing goals are — so every placement is a win for both sides.
What Makes HireSoFla Different
Hyper-Local Expertise
National staffing agencies spread attention across 50 states. We poured all of ours into 3 counties — Miami-Dade, Broward, and Palm Beach. That focus is our advantage.
Healthcare Only
We don't recruit for warehouses, restaurants, retail, or IT. Just healthcare. That single focus means we deeply understand license requirements, credentialing timelines, and the unique rhythm of healthcare staffing.
Candidate-First, Employer-Committed
Some staffing firms favor employers at candidates' expense. Others favor candidates and frustrate employers. We invest equally in both — because the best placements happen when everyone wins.
Healthcare Roles We Fill Across South Florida
The People Behind HireSoFla
Kerwayne Bradbery
Founder & CEO
Marcus Reyes
Senior Recruiter — RN & LPN Placements
Aisha Williams
Senior Recruiter — CNA & HHA Placements
Daniel Castillo
Senior Recruiter — Miami-Dade & Bilingual SpecialistReal Caregivers. Real Stories.
Ready to Work With a Recruitment Team Who Gets It?
Whether you're looking for your next position or staffing your next facility — we're ready to help.